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3 December 2009

Zoe at Sonia Rykiel for H&M Party in Paris

Zoe our lovely PR was in Paris a couple of days ago....

'H& M threw the biggest party they have ever thrown in Paris last night to celebarate the launch of the Sonia Rykiel range for H&M. The party was held at the Grand Palais which was turned into a magical wonderland for the night, with fairground rides, fairy castles, gingerbread houses, secret forests and much more. The centre piece of the party was a giant Eiffel tower underneath which the dance floor was laid. The catwalk show was a procession of floats with the models acting out different scenarios - posing on giant satin beds in the nightwear collection, posing like pin up girls in the underwear collection, cycling on bikes in the knitwear collection etc. One float even had girls swinging high above the crowds on swings! I wanted to meet the person who had thought up the concept …. Strangly enough a little while later in the VIP area I bumped into Simon Costin, the creative director of our 40th Anniversary Exhibition and find out it was infact him who dreamt up this who magical wonderland I find myself in! Bodes well for our 40th I say!! Xx

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