Sidney Burstein was born in
In 1948, with his wife, Joan, and his brother Willie, he started a shop in Kingston Applemarket called Wilbuer, selling underwear. From here they went on to open the first branch of Neatawear in Maidenhead which became such a success that it developed into a high street chain selling fashion to young women.
When the business collapsed (mid 1960s) he and Joan started a boutique in High Street Kensington called Feathers, along with his brother Willie, which was hugely popular and considered to be the ultimate destination for fashion lovers at the time in
In 1970 the Bursteins’ son, Simon, was working part-time in a shop on
Since it’s establishment Browns has developed and expanded to include the five interconnecting Browns shops in South Molton Street, a smaller scaled version on Sloane Street, Labels For Less, Browns Focus which was launched in 1997 to cater for the younger cutting-edge client, and more recently Browns has launched a highly successful Bridal store and last year Browns Shoes on Brook Street in Mayfair. Sidney Burstein started the Browns Website 8 years ago, well before many other retailers recognized the importance of E-commerce.
Sidney Burstein remained actively involved in the business he and Joan created and loved until the end of his life. He passed away peacefully on 5th April with his family at his side.