20 April 2011
Hoorsenbuhs: More than just fabulous jewellery
Robert Keith and Kether Parker of Hoorsenbuhs are putting every effort into championing the working conditions and ethical production of their diamond workers. Featured in the New York Times' T Magazine, the frank talking designers explain everything.
“The image of the diamond business is a lot more negative than positive, which is what I’m doing here,” says Parker, who as the brand liaison (Keith is the founder and designer) needs to be able to reassure his customers that Hoorsenbuhs diamonds do not come from hell. “Dude, all I need is one customer with a mental picture of a kid with an AK-47 and it’s all over.”
Read the whole article here