Last Thursday, Browns hosted a very intimate cocktail reception for Peter Copping, the Creative Director of Nina Ricci, at George in Mayfair. The atmosphere was very serene, far from the noisy fashion parties of London Fashion Week.
Peter commented that the trunk show also held by Browns, in their South Molton Street store, reminded him of how fashion shows in the past were just for select clients and fashion editors, how guests where close to the garments and how that created a sense of closeness to designers and brands. In an interview, Copping stated that he does not play with silhouettes imposed by the heritage of the house but with its very spirit.
Peter told me that the balance between creativity and commercial acumen can be difficult to find but the heritage of Nina Ricci is exactly that balance, and he is committed to maintaining the vision of the founder. This led me to the question of how a historic fashion house speaks to a younger generation, generally oblivious to the history and heritage: Peter has a clear vision of how his creations are meant for women of every age, making sure that the message and not only a trend is passed on to the future generations.
Text by Fabio Ciquera
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