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22 August 2012

Guest Blogger: Vauxhall Fashion Scout

Browns Fashion prides itself on handpicking the best new design talent, so you can understand why we're particularly thrilled when there's an overlap with Vauxhall Fashion Scout designers and designers stocked in Browns.

Following in the footsteps of William Tempest, David Koma, Hermione de Paula and Leutton Postle, breakthrough labels, Yasmin Kianfar and Emma J Shipley are the latest VFS designers to grace the coveted walls of Browns. We take a closer look at these two designers...

Yasmin Kianfar is no stranger to positive publicity, named ‘fashion’s latest name to watch’ by British Vogue and a ‘designer to know’ by ELLE, Yasmin has risen to critical acclaim with a strong collection that reinterprets a classic femininity. Picked up by Browns after graduating from Central Saint Martins in 2010, Yasmin’s collections are continually referred to in the pages of renowned fashion titles, recommending key pieces available at renowned boutique, Browns.

Yasmin Kianfar

Yasmin Kianfar

Accessory designer Emma J Shipley is a new designer to both Browns and VFS, after all she only launched her label in February of this year. With a luxe collection of scarves, Emma blurs the boundaries of art and fashion with original pencil drawings inspired by nature and the beauty of the world around her. We caught up with Emma post-graduation to discuss the new season with Vauxhall Fashion Scout and how it feels to be stocked by Browns (all in just one year of work):

"You can't underestimate the importance of Vauxhall Fashion Scout - it's such a great platform that gives new designers exposure to the right industry figures, as well as offering invaluable mentoring support and guidance. Browns are also known for supporting emerging talent, and having them as my first stockist straight from graduating from the Royal College of Art has been an enormous boost to both my confidence and my new label. It's fantastic that such an established and renowned luxury store are so willing to get behind new designers - and this mix of established and emerging labels makes Browns such a unique and exciting store."

Emma J Shipley delivering her collection to Browns 

Emma will be showing her SS13 collection of scarves with us throughout London Fashion Week this September, as part of our Vauxhall Fashion Scout Exhibition showcase. YasminKianfar will join us in Paris for the return of the Vauxhall Fashion Scout Paris Showroom during Paris Fashion Week.

Text by Cass Gowing and Sara McAlpine
Edited by Charlotte Gunstone

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