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13 November 2012

Ones to watch: Etat Libre d’Orange

In the office we’ve been hotly anticipating the arrivals of cutting edge brands for the new season – and bespoke perfumery Etat Libre d’Orange has our olfactory perception in a frenzy.

The brand aims to liberate fragrance from the traditional restrictions of the perfume industry, shunning the desire to conform to a particular brand image or market. Their perfumers are given total creative freedom, allowing them to craft truly original scents that focus on the raw sensuality of scent itself.

The simplistically elegant packing reflects the brand’s ethos – keeping the emphasis on the fundamental qualities of the fragrance.

The fragrances will be available online and in store soon, so keeping checking Browns Fashion for updates.

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