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13 March 2013

Blog Takeover | 5Preview Day 3

WEDNESAY: SÖDERMALM/MUSIC

5PREVIEW has always had a close connection to music. All of our collections have been either been named after songs or inspired by music. With names such as ‘Paint it Black’, ‘Kind of Blues’ and ‘We’re Underground’ it’s not hard to see what we are influenced by.


 Patti Smith is one of our style icons. We love her experimental look and her foresight in wearing second hand clothing before it became mainstream and acceptable. 

 Patti was a large influence in our AW 12-13 collection named ‘Work in Progress’. This piece is from the part of the collection. Vintage styling and eclectic. 

 If ever in Stockholm we highly recommend hanging out at Bröderna Olsson’s… otherwise known as Garlic and Shots. Be warned! You better love a bit of garlic because EVERY meal includes loads of it and you can even request garlic beer.

 While upstairs is dedicated to garlic infused delicacies downstairs you will find a great little rock’n’roll bar. So much music inspiration and a super cool atmosphere. It makes sense that we love it considering it is in a basement… one of our collections was named ‘We’re Underground’ from the song ‘Underground’ by the band Broder Daniel!

At the moment we are listening to and loving Swedish band Makthaverskan! They have just released a new album. It’s great. 

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