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14 March 2013

Blog Takeover | 5Preview Day 4

THURSDAY:  People

We have been lucky enough to work beside many music artists and creative fashion people during our 4 years of existence. Here are some of our favourite collaborations…

Steve is a highly regarded Dj/producer who has worked with a long list of music artists including LMFAO, The Kills, The Gossip and Klaxons, just to name a few. Here he is crowd surfing at a show wearing one of our t-shirts.

 Busta Rhymes IMAGE: Howard Huang

New York MC Busta rocked one of our personalised, hand printed WHATEVER t-shirts for a shoot with celebrity photographer Howard Huang. This was a huge honour considering he has been described by MTV as "one of hip-hop's greatest visual artists."


Danish Electro-pop duo Electric Lady Lab has been spotted wearing both our Autumn/Winter 2012-13 and Spring/Summer 2013 pieces. Here is a picture of them attending the Danish Music Awards. Stine Hjelm Jacobsen was wearing our Spring/Summer 2013 over sized zip up hoodie.

Natasha Poly IMAGE: Sølve Sundsbø

Muse magazine did an edgy shoot with renowned fashion model Natasha Poly a few years ago. It featured eclectic, punk, geisha styling as well as a few of our t-shirts. We always love creative interpretation!


Claudia Schiffer IMAGE: VOGUE, France

In our first year we were lucky enough to appear in a French copy of VOGUE being worn by the beautiful super model Claudia Schiffer!  

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